How to follow up on a quotation without sounding pushy

Most quotations are not rejected. They are forgotten — by the customer, who got busy, and by the business, who didn't want to seem desperate. A calm, well-timed follow-up is not pushy; it is service. It tells the customer you remember them and you're ready when they are.

When to follow up

• First follow-up: 2–3 working days after sending. Long enough for them to read it, short enough that they still remember the conversation.
• Second follow-up: 5–7 days after the first, ideally with something useful — a revised option, a timeline, or an answer to a question they hinted at.
• Third follow-up: 2 weeks later, and give them an easy way to say “not now”. A clear “no” lets you stop chasing and frees your time.

What to say

Keep it short, specific, and about their decision — not your need to close.

ExampleHi Arun, following up on the website quotation we shared on Monday. If budget or timing is the question, we can split it into two phases. Would a 10-minute call tomorrow help?

What to avoid

• “Just checking in” with no new information.
• Discounting before you know the real objection.
• Five messages in a row without a reply — switch channels (call instead of WhatsApp) or pause.
• Fake urgency (“offer ends tonight”) you don't actually mean.

Make the next step automatic

The hard part isn't the message; it's remembering, for every open quote, what should happen next and when. Write the next step down the moment you send the quote. In RootCue that's one tap: the quote's value and follow-up date go straight onto your Today screen, and after each call RootCue asks what should happen next.